Mariya Nurislamova to start with created her mark like a serial entrepreneur while in the attractiveness-tech Area. In 2014, she co‑Established Scentbird, a fragrance‑subscription services pitched given that the “Netflix for perfumes.” The System rapidly scaled to over seven hundred,000 regular monthly subscribers within the U.S. and Canada, featuring entry to 800+ designer scents.
Under her leadership, Scentbird lifted in excess of $twenty five million in enterprise cash, participated in Y Combinator, and became financially rewarding by 2019, creating once-a-year income north of $a hundred million with development of forty five–fifty% yr-about-year. Her assistance—to "begin smaller and by no means throw in the towel"—has resonated with numerous emerging business people.
But beginning close to 2018, Mariya launched a parallel facet to her persona: spiritual teacher, intuitive, channel, artist, and writer. Launching the YouTube channel “This is certainly Mariya”, she frequently delivers guided meditations, Strength‑channeling classes, and mystical talks centered on chakras, manifestation, quantum acceleration, cosmic beings, and much more. The channel has grown to ~102,000 subscribers and 1,200+ video clips, along with her broader existence throughout TikTok, Instagram, Spotify, and podcasts achieving roughly 300,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s dual identity—enterprise CEO by day and spiritual guru by evening—hardly ever intersected publicly until eventually mid‑2024. That’s when Business of Fashion spotlighted her beliefs about humanity living in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “one of many increased… resources of familiarity with 3D Earth earth warfare”.
These views ignited a wave of on the internet backlash:
YouTubers for example Keya’s Entire world and Zachary Michael publicly said they'd not function with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and advised followers to ditch Scentbird.
Social media users were particularly appalled by promises that disorders like cancer or AIDS could possibly be cured in per week, miscarriage was “a option,” and Actual physical characteristics (e.g., crooked teeth, hair coloration) held spiritual importance.
But, Mariya remains resolute. She maintains her spiritual written content is individual from her CEO duties, stating she makes use of only “Mariya” in spiritual channels to protect Scentbird’s manufacturer.
The Power of Duality
Strengths of Mariya’s Approach
Reliable Differentiation
Her fusion of corporate achievements and spiritual follow sets her apart—making a deeply individual manufacturer with pathways into membership, retreats, private classes, and guided encounters .
Scale and Strategic Willpower
Scentbird’s regular growth underscores her capacity scentbird ceo to translate vision into operational actuality, while her spiritual aspect drives a in the same way expansive articles motor.
Neighborhood Depth
The regularity and intimacy of her content—guided meditations, Q&As, and Dwell lessons—foster robust Group bonds among followers in search of spiritual transformation.
Rising Dangers & Fractures
Model Reputation Threat
The spiritual information has produced unease amid influencers, prospects, and investors who're unpleasant associating Using these metaphysical narratives .
Written content Liability
Bold wellness statements and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical people, or regulatory teams worried about misinformation.
Cross‑Id Confusion
While Mariya insists on separating her two worlds, critics argue the identities presently overlap—Specially by her involvement in Scentbird‑joined content and sponsorships.
Navigating the Future
Strategic Options
Compartmentalize
Mariya could preserve a clear boundary—retaining her spiritual identity under a distinct identify and System when holding Scentbird different and model-neutral.
Integrate
By weaving spiritual and wellness aspects into her firms—for example scent + meditation kits—she could lean into a wellness‑centric brand evolution.
Clarify Messaging
Tonal equilibrium—grounding her spiritual information with steering disclaimers or scaling back again controversial metaphysical claims—could broaden her appeal and reduce friction.
Validation as a result of Reaction
In spite of backlash, Mariya continues to extend her spiritual ecosystem—from charging $one,111 glastonbury retreats to $125,000 non-public transformational functions, on the internet channelling sessions at $three,000, and her 2021 e-book seventy two Keys to Manifestation. Her followers’ beneficial Amazon evaluations suggest her knowledge resonates deeply with several seekers .
Final Acquire
Mariya Nurislamova embodies a uncommon modern archetype: a enterprise-pushed CEO by using a higher-stakes spiritual change ego. Her journey displays broader cultural convergence—where community figures can at the same time occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's accomplishment attests to her business savvy.
This is certainly Mariya demonstrates her capacity to command awareness and Develop deep emotional resonance.
The fact clash in between these worlds—sparked by metaphysical pronouncements—poses both equally danger and prospect.
Regardless of whether she amplifies the convergence or attracts firm boundaries, Mariya stands at a pivotal crossroads. Her following steps may well redefine what it means to get a founder in the spiritual-tech era—layering ambition with authenticity in the model-new way.